An Accomplished Web Developer
Specializing in E-marketing
My biggest advantage over other e-marketers is my long history of experience in web development technologies, creative design, and consumer online marketing. Add to that my years as a professional instructor, as well as having worked in both IT and Marketing departments. This combination of skills and experiences has taught me to successfully:
- Develop and execute a variety of online programs
- Train business teams on new digital strategies
- Increase partnerships between IT and marketing
But, what exactly is an e-marketer, and why do organizations need one?
For starters, e-marketing is a lot more than just banner ads, unique visitors, click-through-rates, and web pages. It's about an understanding that marketing has radically changed - that consumers are expecting much more from their online experiences than just a lot of advertising hype.
Simply put - the Internet has changed the rules of marketing. Traditional brand methods are being challenged by an increase of consumer engagement and participation. It is this new consumer-driven environment that is demanding a new form of marketing, and the new role of e-marketer along with it.
But, there's a lot more to e-marketing than just marketing.
Most often, e-marketers must assume the role of change-agent. This requires skills beyond that of technology and marketing.
They must be able to build cross-functional teams, help the organization identify opportunities to reach their targeted market online, as well as manage the execution of the online campaigns.
So, as the Internet continues to change the way organizations interact with consumers, the role of the e-marketer becomes critical to maintaining the organization's ability to compete in an ever-changing digital world.